The Value of Deferred "Amber" Work In The UK
These are repairs or maintenance tasks that are important, but not urgent, as flagged in routine vehicle health checks.
As of recent industry analysis, nearly half of aftersales customers skipped urgent repairs which total's over £400 million across UK franchised dealerships.
The total value of amber/deferred work that is recommended but not immediately required is widely believed to be higher, though exact industry-wide figures for amber work are not published annually.
Nearly 50% of aftersales customers will defer "amber" work, representing a substantial opportunity for dealerships and their customers when it comes to maximising vehicle health and workshop efficiency.
Why Do Customers Defer Amber Work?
Customers often postpone amber work for reasons ranging from immediate cost concerns, to doubts about urgency, or the need for a second opinion.
But most sites have no consistent process to chase it.
Unlocking the potential of deferred amber work represents a major untapped revenue stream for UK vehicle dealerships, supporting safer vehicles and improved customer satisfaction when followed up.
Unlock Your Hidden Aftersales Potential with Amber-Track
The Solution: Amber-Track
Amber-Track is a purpose-built management system designed exclusively for the automotive industry to assist dealers capture and convert deferred work. It provides a dedicated structure and resource to ensure every amber opportunity is tracked, followed up, and turned into a confirmed booking.
Amber-Track Manages It All!
- Complete oversight of all amber and deferred jobs.
- Automated communication and customer reminders.
- Real-time performance reports and ROI tracking.
- Integration with existing DMS and CRM systems.
- Dedicated resource and support to ensure measurable impact.
Automated, timed customer contact journeys that fit around your existing DMS / eVHC tools!
Amber-Track Key Metrics (Average per Centre)
Monthly Jobs Identified
Amber Work Conversion Rate
Amber Work Conversion Rate
- Before Amber-Track - 220
- After Amber-Track - 240
- +9% Improvement
Improved technician consistency through oversight.
Amber Work Conversion Rate
Amber Work Conversion Rate
Amber Work Conversion Rate
- Before Amber-Track - 18%
- After Amber-Track - 33%
- +83% Improvement
Driven by consistent customer recontact.
Additional Jobs Booked
Additional Monthly Revenue
Additional Monthly Revenue
- Before Amber-Track - 0 per month
- After Amber-Track - 19 per month
Directly attributable to follow-up activity
Additional Monthly Revenue
Additional Monthly Revenue
Additional Monthly Revenue
- Before Amber-Track - £0
- After Amber-Track - £8,775
Average across all centres